WOW Winter Wonderland, Sweden

A welcoming atmosphere and fantastic memories!

A winter wonderland for all the family.

When Mall of Scandinavia changed its name to Westfield Mall of Scandinavia, it wanted to celebrate with a Christmas experience that would exceed its community's already high expectations and be sustainable.

The result was the "Wow, vinterlandskap" (Wow, Winter Wonderland) project, featuring 310 animals, two sleighs, a gift-laden sleigh, a striking unicorn, birch trees, budgies and giant icicles, all glittering with lights and decorations.

The project was much talked about. And the concept was embraced by Sweden's design elite and nominated for an award in the Swedish Design Award's Event - Visual Merchandising category.