Europark Salzburg, Austria

Traditional flair and lasting memories!

EUROPARK is one of the largest shopping centres in Austria. It is also one of the most successful in Europe in terms of sales per m². In 2007, the centre achieved international renown when it became the first shopping centre in the history of the International Council of Shopping Centres to receive two ICSC awards.

And since 2023 Santa’s train travels through Europark, distributing presents and baubles as it moves between two festive highlights: the Giant Tree and the Giant Gift.

Gold glossy foil has been used to finish the motifs, which picks up on the smooth surfaces of the glass-fronted architecture in the space and creates a symphony of sparkling reflections. MK Austrias design concept builds on the exceptional architecture of Europark, complementing and enhancing the existing structures and features.