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Positioned on the riverfront, Vasco da Gama Mall is a prominent shopping destination just moments from the city center and airport. The Christmas challenge was to unite communities and resonate with shoppers.
The "Magic of Christmas" concept was conceived, featuring impactful light installations with words like "Love," "Peace," "Union," and "Empathy." This innovative and creative decoration not only adorned the interior but also graced the main facade, infusing the mall with a bold artistic touch. Aiming for relevance and impact, it successfully brought the spirit of Christmas to life for all.